HARDRIDER MOTORCYCLE MAGAZINE

Buehl MOTORCYCLES Buell Motorcycle Company was an American motorcycle manufacturer based in East Troy, Wisconsin, and was founded in 1983 by ex-Harley-Davidson engineer Erik Buell. Harley-Davidson acquired 49% of Buell in 1993, and Buell became a wholly owned subsidiary of Harley-Davidson by 2003. On November 17, 2006, Buell announced that it had produced and shipped its 100,000th motorcycle. On October 15, 2009, Harley-Davidson announced the discontinuation of the Buell product line as part of its strategy to focus on the Harley-Davidson brand. The last Buell motorcycle was produced on October 30, bringing the number manufactured to 136,923. In November 2009, Erik Buell announced the launch of Erik Buell Racing, an independent company run by Erik Buell which initially produced race- only versions of the 1125R model, then subsequently offered an updated 1190RS model for the street or the track, and is currently producing a further improved 1190RX model which is also intended for street and/or track use. July 1, 2013, Hero MotoCorp, an Indian motorcycle giant, acquired 49.2% stake in the company for $25 million. The two companies announced that EBR will distribute Hero motorcycles and scooters in North America starting in the summer of 2014. April 15, 2015, Erik Buell Racing filed for bankruptcy protection and ceased all operations including closing down their website. The first Buell motorcycle, the RW750, was built in 1983 purely for competition in the AMA Formula 1 motorcycle road racing championship. At that time, Erik Buell was a top contending privateer motorcycle racer. After completion of the first two RW750 racing machines, one of which was sold to another racing team, the Formula 1 series was canceled. Erik Buell then turned his focus towards racing-inspired, street-going machines using engines manufactured by Harley. In 1987 Rockville Harley-Davidson in Rockville, MD (now Battley Harley- Davidson / Battley Cycles in Gaithersburg, MD) became the world’s first Buell dealership and the owner, Devin Battley has Buell #1, an RR1000

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